What is a Frame Brief?

A Frame Brief is a written creative concept for your video, delivered before you pay anything. It includes a script outline, a visual moodboard, draft reference clips or images, and a music or tone reference — everything needed to see exactly where the piece is headed, in concrete terms rather than a promise.

Most agencies ask for payment before you've seen any real direction. You're trusting a proposal, a portfolio, a conversation — not the actual idea for your project. The Frame Brief inverts that. You see the concept first. Payment happens only after you've reviewed it and are aligned on where it's going.

This isn't a placeholder step or a sales gesture. It's built into how we work because trust has to be earned before money changes hands, not assumed. A written direction, a moodboard, and reference material take one to two working days to put together, and there's no charge for that stage.

Once you've reviewed the Frame Brief, the next step is alignment: we refine the concept with you until it's right, particularly where there's room to adjust tone or direction. There's no fixed number of rounds promised at this stage — the goal is getting it right, not hitting a quota. Only after you approve the direction does payment happen, followed by production, with a 7-working-day turnaround and one revision round included.

If you're evaluating whether a video partner actually understands your brand before committing budget, the Frame Brief is the part of the process built to answer that — you can judge the actual idea, not just a pitch.